What is a Campaign?

Aamica enables supporters of a common cause to easily onboard an entire community of similarly like-minded people within Aamica Connect. Supporters purchase a bespoke campaign package, which may contain a combination of aamilets and Account types which are either deliverable or non-deliverable to the purchaser.

The ‘Thank You’ campaign is one example.

• Purchaser / “Supporters”
  A Purchaser is someone who has purchased a campaign package. A Supporter is a purchaser of a campaign package that is tailored to support a nominated recipient group. The purchaser must have a Premium Account to buy a campaign package. The campaign package may contain aamilets and Accounts of varying types.

  The campaign package purchaser can send invitation codes via e-mail for package items marked as deliverable. Those who receive a campaign invitation code may checkout with it to claim that particular item from the campaign package.

• Recipient
  A Recipient is someone who is receiving a campaign package item that has been purchased by a Supporter. A typical Recipient will receive a campaign invitation code to claim a Premium Account and/or aamilet.

• Contributor
  A Contributor is someone who is receiving a campaign package item that has been purchased by a Supporter. Contributors are usually asked by the purchaser to help support the Recipient group. A typical Contributor will receive a campaign invitation code to claim a Contributor Account.